Great Website Landing Pages Get Your Visitors to Take Action

When was the last time you reviewed your content on your landing pages?

Well have you been away from it for a while?

How does your content sound now? What’s it all about… would a brand new visitor get the point? Or is the content a little… confusing.

Ever visit some web pages that seem to have an endless number of links virtually littered across the page – - there is so much going on that you seem to get lost. I mean really lost, “whatever was I looking for again – - where am I?”

Confusion never helps your cause… simplicity gets the job done and it gets the job done well if I may say so.

Too much going on will most certainly distract your visitors from your message.

You don’t want that do you?

Let’s take a peek at the website landing page examples of the big boys; ever visit Google’s home page, Amazon, YouTube, eBay, (sure you have) what do they all have in common?

Their motives tie in with the expectations of their visitors, and there is nothing to distract their visitors from the next step… which happens to be “the call to action” everything is painfully simple, really – - I mean painfully simple…

I know, I know, you’ve heard that you need to offer value and benefits so much that its like that number one song that you just can’t stand any more, trust me I wouldn’t mention it if it wasn’t absolutely necessary.

OK here goes; your landing page simply must offer value, and promise a high benefit or solution. Glad we got that out the way.

Now let’s take a second look at Google’s home page? Hold on a minute; why do visitors visit Google in the first place? Well they go there to search right…

There are more detailed search categories available on Google’s home page; bet you’ve never noticed those but the keen eye will see that they’re out of the way; all that greets you in the middle of the page is a search box, surrounded by white space… no distractions what-so-ever.

No excessive graphics or pictures just to the point “what you want is what you get.” Talk about a website landing page best practice.

Let’s say that again, the best practice for your website landing page is to remove everything that diverts your visitors’ attention from your call to action.

Why did your visitors come to your landing page in the first place? They came to take action and get rewarded.

Could you adopt this “what you want is what you get” philosophy? If the largest websites online are anything to go by this strategy is massively successful. I mean look at their numbers, their results speak for themselves.

What do your visitors want; what do your visitors need to do to get what they want? This is the sole purpose of your landing page. Explain this riddle and make sure that every visitor gets it.

To SEO Or Not To SEO? That Is The Question

It seems that everyone who knows what Search Engine Optimization is has a different opinion as to how effective and, therefore, how important it really is. In this article I am going to add my opinion to the ongoing discussion about Search Engine Optimization, commonly abbreviated to SEO.

So, what is SEO? In the unlikely event that you have never heard of optimizing your website, blog post or article for the likes of Google and Yahoo! put simply it is using keywords and phrases in the title body and underlying HTML of your content that you feel people using a search engine will use to locate your content. It is an ongoing process of ensuring that your website is highly visible to search engines. It is an ongoing process because search engines are constantly changing the ‘rules’.

I am not a great proponent of SEO. That is not to say that I don’t do all I can to make sure that my website, articles and blog posts are easy to find. I use a plugin on my WordPress blog to help make a post visible and I do try to use appropriate keywords in my title and content. The one thing that I try to do over and above any SEO consideration is to provide good content.

I write for my readers, not for any search engine. I strongly believe that if I write so that my content is valuable and addresses the needs of my readers then the keywords and other components of SEO will come quite naturally, as I write. If I spend time considering how a search engine will look at my content then the quality of my content will suffer. After all, content is king!

For a moment, think about things from the search engine’s point of view. Ask yourself, “What are they trying to do?” Put simply, they are trying to provide their users the best and most relevant answers to their queries… nothing more, nothing less. The reason they seem to ‘change the rules’ as often as they do has nothing to do with trying to make it difficult for a website owner or article writer. Rather, it is about providing their users with the best experience possible.

Spending significant amounts of time optimizing your content for the benefit of Google, Yahoo! or whatever search engine you might care to name seems to be time wasted, in my opinion. You are better to spend that time creating great content at let the search engines do what they do best. For me, traffic generated from the natural results of a search is bay far the smallest portion of the traffic I am able to generate. Other methods of attracting visitors provide much better results and that is where I have always put in the most effort. More to the point, these methods are where I will continue to put in the most effort.

3 Top Reasons Why Search Engine Rankings Increase Your Sales

High search engine rankings are the great strategy to get visitors to your website. More visitors result in more customers, which is what you need to get more sales. It has been proven that high search engine rankings are the main factor for your internet marketing business success. This is a possible exercise and you can do it with the necessary information.

1. Your clients or customers are online and have money

Clients or customers are on the internet. Sources have revealed that more than a billion people use the internet. They spend double of their time on the internet than the other sources of information like television. It has further been proven that clients or customers spend billions on the internet annually. So these people could be your customers. They have the money to spend and it can be yours. Therefore, you need to take advantage of such an opportunity availed by the internet.

2. Your clients make use of search engines

Most of the web surfers use search engines to find new websites. Millions of the people use search engines to find websites on a daily basis. So you need to optimize your website to ensure that these customers find your website. Beat other sites by using the available tools to increase your search engine rankings. Let your website be the first to be found by this motivated customers.

3. The targeted website visitors want your goods and services

The targeted website visitors are highly motivated and have the money. These search engine users are interested on what you are offering on the internet. That is why they have taken the initiative to look for internet resources on a specific subject. Appreciate that they followed your link to get more information on what they want. So make sure that your website is seen by the people who want your online goods and services. The good thing is that all the necessary tools and resources we need to make money on line are available. So search for whatever you need and you will get it. The resources have made the internet marketing business to be easy.

The three top reasons should convince you that you should get high search engine rankings to increase your sales. Once you have optimized your Webpages and maintain the high rankings, you will keep getting a good flow of customers looking for your goods and services. Do not delay this exercise because it is very important.

Things You Have to Know About Social Signals for SEO

If you find that terribly disconcerting, then it is all right if you can get past it and keep momentum going. One common complaint is having no clue where to begin, and once again that is something easily fixed. It is normal to make mistakes, and that is something you can look forward to because they will never end. The difference is with more experience the mistakes are fewer. There is always room for improvement, learning and growth which is what all savvy marketers do.

In 2012 Google released its Penguin update and, for a while, the Internet business world didn’t know what to do. Everybody was freaking out about it. Part and parcel with this latest update concerns the extreme importance of social signals. It is still mainly about SEO but it is absolutely going to have an effect on the traffic you send to your site. If you don’t at least acknowledge that this development has occurred, there is now say that your business will survive. Yes, it’s a trend but also one that will not stop increasing. Here are a few of the things you can do when you want to use social signals to help you with your SEO or with other applications.

We have been shown through lots of different reports that the best websites are heavily reliant upon social signals. This means that they are getting in good with the crowd down on the floor as well as the people within their audience. These are the businesses that are shifting their marketing to incorporate their social channels. It is an important idea that you are going to need to accept because it shows quite clearly that social media is having a major impact on SEO. You probably already know what much of that means because you know about Twitter and Facebook. So make sure that you start paying them more attention and actually putting them to use. Be active in encouraging your readers to share your content. But you have to publish and create content that is good enough to get shared and is worth telling your friends about. Testing and tracking are not tough to do, and the benefits from doing it can be tremendous. Do not take this lightly because what you can do with is more effective than most realize. We think most rank beginner courses about online marketing either do not mention testing at all or perhaps gloss over it.

It is all too easy to have a sense of excitement early on and want to get things going, but that can cause you to overlook small but important details. Therefore what you should consider is carefully rolling-out anything new you want to try. The extent of what will be involved in any test situation will be determined by your primary method of marketing.

You will obviously need traffic for testing anything, and so with a site-based test just choose those pages that receive the greatest amount of traffic. Any time you hear the word, testing, you should automatically think about measuring and tracking. If you have any doubts about whether or not you actually understand the people in your audience, you obviously don’t and that must be rectified. It is important that this be both immediate and the only thing you focus on your your message is just going to be lost on them. Since this is all about social media, and SEO, then your ability to reach out with meaningful content is all important. There are many things you can do on social media and one example is finding out who influences your market. Once you know who they are, you can start getting involved with them, either through Twitter or Facebook. You can play a major role in steering the conversations in your niche. What you’ll do is get attention, but your messages have to be topical and relevant.

While infographics are still in their infancy, you should still try to figure out if you can take advantage of them. Do some brainstorming on your own and with other people and set up some goals. Obviously the goals you’re thinking up here should be social in nature but of course you will have some ideas for marketing and advertising as well. But stick to the social goals you’ve come up with because those provide more of an incentive to meet them. One of your objectives is going to be coming up with ways in which you can reach those goals. Figure out who the movers and the shakers are in your field and then watch what they are doing. You can find out all sorts of things when you do this sort of competitive research. When you are done gathering information, just apply the things you have found out to your business if what you have learned is a good fit.

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