When was the last time you reviewed your content on your landing pages?
Well have you been away from it for a while?
How does your content sound now? What’s it all about… would a brand new visitor get the point? Or is the content a little… confusing.
Ever visit some web pages that seem to have an endless number of links virtually littered across the page – - there is so much going on that you seem to get lost. I mean really lost, “whatever was I looking for again – - where am I?”
Confusion never helps your cause… simplicity gets the job done and it gets the job done well if I may say so.
Too much going on will most certainly distract your visitors from your message.
You don’t want that do you?
Let’s take a peek at the website landing page examples of the big boys; ever visit Google’s home page, Amazon, YouTube, eBay, (sure you have) what do they all have in common?
Their motives tie in with the expectations of their visitors, and there is nothing to distract their visitors from the next step… which happens to be “the call to action” everything is painfully simple, really – - I mean painfully simple…
I know, I know, you’ve heard that you need to offer value and benefits so much that its like that number one song that you just can’t stand any more, trust me I wouldn’t mention it if it wasn’t absolutely necessary.
OK here goes; your landing page simply must offer value, and promise a high benefit or solution. Glad we got that out the way.
Now let’s take a second look at Google’s home page? Hold on a minute; why do visitors visit Google in the first place? Well they go there to search right…
There are more detailed search categories available on Google’s home page; bet you’ve never noticed those but the keen eye will see that they’re out of the way; all that greets you in the middle of the page is a search box, surrounded by white space… no distractions what-so-ever.
No excessive graphics or pictures just to the point “what you want is what you get.” Talk about a website landing page best practice.
Let’s say that again, the best practice for your website landing page is to remove everything that diverts your visitors’ attention from your call to action.
Why did your visitors come to your landing page in the first place? They came to take action and get rewarded.
Could you adopt this “what you want is what you get” philosophy? If the largest websites online are anything to go by this strategy is massively successful. I mean look at their numbers, their results speak for themselves.
What do your visitors want; what do your visitors need to do to get what they want? This is the sole purpose of your landing page. Explain this riddle and make sure that every visitor gets it.